Running on a treadmill during a charity fundraiser a few months ago, Tarsus Group's CEO Douglas Emslie told Raccoon Events' CEO Mike Seaman that he wanted to run 5k an hour for 24 hours straight to help people in need in the events industry.
On June 8 to 9, 2021, Emslie completed that promise as part of the Event Industry Backyard Ultra and ran 75 miles (120 km) in a 24-hour period, raising more than $40,000 for three charities – EventWell, The Meetings Industry Fund and The Indian Red Cross Society, on behalf of S. Balasubramanian (Bala), who headed the Indian Exhibition Industry Association.
„I'm pleased that the Event Industry Backyard Ultra has done a little bit to help those most impacted.“
"Over the past year, our industry has been devastated by the pandemic, and I'm pleased that the Event Industry Backyard Ultra has done a little bit to help those most impacted. I would like to personally thank all the runners (physical and virtual), panellists, moderators, ASP, Swapcard and all the sponsors, the teams at Tarsus and Raccoon and everyone who generously donated to this great industry cause," Emslie said.
More than 57 runners joined Emslie, with some in person in Guildford, England, at Raccoon Events' head office, as well as others who ran remotely from Beijing to Sydney to Mexico City to Chicago. Along with the running, there were more than 17 sessions livestreamed that featured 54 speakers and five country host moderators in the U.S., Mexico, Dubai, China, Australia and the U.K.
Along with sponsors ASP and Swapcard, the event was supported by Charterhouse Capital Partners, Clarion Events, Diversified Communications, Emerald, SISO, GES, Freeman, Raccoon Events and Tarsus Group.www.tarsus.com/event-industry-backyard-ultra-raises-over-40000