Dubai Business Events: 95 % increase in succe...
Dubai Business Events

95 % increase in successful bids

Foto: DBE
Dubai Business Events exhibited at IMEX 2022 in hall 8 of Messe Frankfurt and will be back from 23 to 25 May 2023.
Dubai Business Events exhibited at IMEX 2022 in hall 8 of Messe Frankfurt and will be back from 23 to 25 May 2023.

Dubai Business Events (DBE), the city’s official convention bureau, part of the Department of Economy and Tourism, said it won 232 bids for business events in 2022, almost twice as many as the previous year. Events will promote Dubai’s growth as a knowledge economy hub.

Set to be held over the coming years, the events will bring in an additional 135,000 visitors. Dubai Business Events (DBE) collaborated with a range of stakeholders for the successful event bids including Al Safeer Congress Ambassadors and the public and private sector entities they represent, industry partners including Dubai World Trade Centre and Emirates.

Beyond their direct impact, the events, which include flagship conferences and congresses organised by international associations, as well as corporate meetings held by multinationals, will contribute to Dubai’s growth as a knowledge economy hub. Dubai won bids for a record 57 association conferences in 2022, the highest achieved by DBE. The successful bids are a testament to the organisation’s efforts to raise Dubai’s profile among international associations across a wide range of sectors.

The strong performance in 2022 represented a 95% growth in the number of successful bids from 2021 and a 92% increase in the number of delegates added to the pipeline – all further accelerating the momentum of Dubai’s growth.
„The remarkable growth in successful event bids contributes to the goal of the Dubai Economic Agenda D33 to make the city one of the top three global destinations for tourism and business.“
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment

The major association events captured in 2022 included the International Federation of Clinical Chemistry and Laboratory Medicine WorldLab Congress 2024, International Congress of Endocrinology 2024, World Sports Medicine Congress 2024, World Congress of the International Society of Radiographers and Radiological Technologies 2026, and International Symposium on Dental Hygiene 2028.

Meanwhile, the corporate meetings and incentive travel programmes that Dubai won bids for include IBM India and Europe Incentives 2023, Terpel Convention 2023, Envista EMEA Summit 2023 and Mary Kay Mexico Incentive 2024.

“Engaging with meeting planners globally throughout 2022, we consistently heard that they were impressed with the way in which Dubai’s business events sector rapidly rebounded in the wake of the pandemic and appreciative of the platform the city provided them to safely resume their events,” said Steen Jakobsen, Associate Vice President, Dubai Business Events. He added: “This has built on many years of efforts to consistently develop Dubai’s offerings, across not only the business events sector but also the knowledge economy – and drive awareness of it among meeting planners and association executives.”