Emerald: Acquisition of Advertising Week

Acquisition of Advertising Week

Photo: Advertising Week

Emerald Holding, Inc. has acquired Advertising Week from Stillwell Partners. Advertising Week (AW) is a premier global event and thought leadership platform focused on marketing, media, technology and culture.

Founded in 2004 in New York, the global event franchise includes AWNewYork (NYC), AWEurope (London), AWAsia (Tokyo), AWLATAM (Mexico City) and AWAPAC (Sydney). In addition to live and virtual events, the year-round global content platform contains e-learning (AWLearn), and original audio, video and editorial content (AW360).
„This underscores our commitment to evolve and grow our customers' businesses.“
Hervé Sedky, president and CEO, Emerald
Advertising Week has more than 100,000 annual attendees at its hybrid events and over 3,000 speakers per year. It produces more than 1,000 video content hours and generates more than 25 billion event PR impressions. For Advertising Week, the acquisition provides access to complementary customers within Emerald's businesses – including small and medium-sized businesses across varied sectors and its well-established retail and design portfolios – and greater resources and scale to accelerate Advertising Week's expansion and growth. Through this acquisition, Emerald aims to build on its position in the B2B marketing sector, where it serves the marketing technology community via its Demand Gen Report media platform and B2B Marketing Exchange in-person event series.

All Advertising Week employees will join Emerald, including co-founder and Advertising Week chairman Matt Scheckner, co-founder and Advertising Week CEO Lance Pillersdorf and Advertising Week's global president Ruth Mortimer, who will continue to lead the day-to-day operations of the business, utilising their exceptional knowledge and experience in the event and content platforms.

Hervé Sedky, Emerald's president and CEO, said, "This exciting potential to join forces with Advertising Week represents an important next step in the implementation of our strategic initiatives and underscores our commitment to evolve and grow our customers' businesses 365 days a year combining creativity and innovation with the Emerald platform".