Emerald: New format for workplace mental heal...

New format for workplace mental health

Photo: Marcel Strauß on Unsplash

Emerald Holding, Inc. is introducing Mentera, a new brand focusing on developing more effective workplace solutions for addressing mental health. Mentera's aim is to create and foster a more connected community of mental health experts and leaders through both a 365 digital platform and in-person forum focused on improving mental health through the workplace.

The inaugural Mentera conference and exhibition is scheduled to take place from May 16 to 17, 2023, at the Hyatt Regency Salt Lake City. The new Mentera division is being led by Wilfred Krenn and Wendy Wiesman. Krenn comes to Emerald with more than 15 years of experience as a mental health startup founder and therapist and serves as brand leader for Mentera. Wiesman joins Emerald after more than 15 years in sales and marketing with health-focused organisations Blue Cross & Blue Shield and Optum. Her role at Emerald includes building Mentera partnerships and strategic alliances.
„Improving mental health has become a top priority for employers.“
Wilfred Krenn, brand leader for Mentera
"Improving mental health has become a top priority for employers. Our goal is to help connect all key stakeholder groups while focusing their collective expertise in support of better mental health solutions and successfully addressing the associated challenges in new and creative ways", said Wilfred Krenn. "Industry leaders have expressed the need for a more connected community as key to optimising resources for organisations while helping address the complexities of meeting the mental health needs of different population types," said Wiesman. "By bringing the experts to the table, we can together make the best decisions for the most effective solutions and Mentera is designed to do exactly that."

Mentera's 365 digital platform will be designed to create opportunities for stakeholders to connect virtually, provide ongoing collaboration and present new product offerings, Emerald states. The Mentera conference and exhibition will be structured to help employers more strategically source the most effective mental health services and solutions from providers while providing valuable educational resources and networking opportunities.