Game on: With PLAY USA, the gift and home wholesale trade show NY NOW is launching a new, dedicated toy destination. Beginning with NY NOW's 2023 Winter Market, taking place from February 5 to 8, 2023, at the Javits Center, PLAY USA will showcase toys, games, and trend merchandise.
PLAY USA aims to provide a venue for the specialty toy market in the Mid-Atlantic and New England states, as well as national accounts across the US beginning February 2023. "The toy industry is thriving," said Alana Branston, Group pice president, Gift & Home, at Emerald.
„PLAY USA is guaranteed to be a vibrant and successful 'show within a show'.“
"We are excited to create a home at NY NOW 'PLAY USA' for the toy, game, and trend professionals who want to continue doing business in the industry's epicentre: New York City. PLAY USA is guaranteed to be a vibrant and successful 'show within a show' for toy manufacturers, distributors, and retailers alike."https://nynow.com/