Emerald : Wholesale marketplace added to port...

Wholesale marketplace added to portfolio

Photo: Emerald

Emerald Holding, Inc. has acquired Bulletin Inc, a wholesale marketplace connecting over 3,000 independent brands with over 26,000+ retailers to complement NY NOW, Emeralds wholesale market for retail connecting brands, buyers and designers.

All Bulletin employees will join Emerald as part of the acquisition, including co-founders Alana Branston and Ali Kriegsman. The co-founders will remain committed to and lead the future growth and success of both Bulletin and NY NOW, with Branston moving into an expanded role of group vice president, Gift & Home and Kriegsman moving into the role of vice president, strategy, Gift & Home, Emerald announced.
„The combination provides us with a dynamic platform.“
Karalynn Sprouse, EVP, Emerald
"NY NOW is experiencing a period of transformation and revival", said Karalynn Sprouse, EVP, Emerald. "The combination of Bulletin and NY NOW not only provides us with a dynamic platform that delivers year-round discovery and engagement, but Alana, Ali, and the Bulletin team's thought leadership, forward-looking perspectives and extensive network of makers, designers, influencers, and media will serve as new pathways of expression and creativity."

"We see a massive opportunity to combine the efficiencies of our leading digital platform with the pure magic of an iconic in-person event", says Alana Branston, Bulletin's CEO and co-founder. "We're excited to rethink and revamp NY NOW's format, programming, and positioning to guarantee an in-person show that puts those relationships front-and-centre, underpinned by transactions and commerce at the event and year-round. It's exactly what our customers have been asking for."