Munich made this major event highly visible, with ESC branding at the airport and welcoming flags at the exhibition grounds, in the city centre and in front of the main conference hotels. Weeks before the event, rickshaws bearing the ESC logo, a red heart, were already rolling out on a special mission: They were making everyone in Munich aware of the public event that took place in the Odeonsplatz square on 25 August 2018. “Healthy Hearts for Munich” was the motto of this public experience event accompanying the ESC Congress 2018, which offered interested citizens expert information on cardiovascular health.
Dr. Reinhard Pfeiffer, Deputy Chairman of the Board of Messe München, highlighted the appeal and performance of the Bavarian capital as a congress metropolis: “The ESC Congress 2018 has effectively demonstrated Munich’s qualities as a location for high-profile events, from the modern congress centres to the high standards of hotels and restaurants to the professional support and friendly welcome given by the city. Munich is playing in the top league of the most important congress locations in Europe.” The stage for the ESC Congress 2018 was the ICM (Munich’s international congress centre) and its numerous exhibition halls. More than 4,500 abstracts were presented, and 200 exhibitors showed their products.