Freeman partners with Zenus

Freeman, the global leader in events, announced it has entered a strategic partnership with Zenus to introduce a new service, ethical AI-based attendee behaviour mapping for trade show and conference organisers. Through this offering, its customers will get aggregated and anonymised data about dwell time, sentiment and attendee activation.

This metadata can be translated into actionable insights for exhibitor and sponsor ROI and future event planning. Zenus adheres to ethical AI standards ensuring the data is captured responsibly and respects the privacy of all event attendees. Their AI technology is scalable, privacy compliant, accurate and easy to use. "Zenus was a logical behavioural insights partner for Freeman because of their scalable, turnkey technology and privacy-first approach to data collection", said Paul Fletcher, Freeman's executive vice president, audio visual and event technology operations. "Show organisers are under more pressure than ever to provide clear ROI to their exhibitors and sponsors.With Zenus' behaviour mapping tools, Freeman clients can measure their live events the same way they measure their digital marketing channels — total impressions, dwell time, and how show floors convert to key activities." "Partnering with Freeman, the leader in events, was an easy decision for our team", said Panos Moutafis, Ph.D., Co-founder and CEO of Zenus. "Event organisers, exhibitors and attendees can benefit tremendously from the actionable insights our behaviour mapping technology makes available." Freeman will handle the full technology deployment from start-to-finish and help the strategic placement of the smart cameras ensuring optimal ROI.