ETT Club starts new project: Journey to reope...
ETT Club starts new project

Journey to reopen the exhibition industry

Photo: ETT Club

As some regions begin to host live events again, and others wait for restrictions to lift, the Exhibition Think Tank (ETT) Club is supporting the exhibition industry through the process of reopening, with its new Journey to reopen the exhibition industry project. A series of online sessions will invite friends of the exhibition industry to share their insights, knowledge and experiences of how to reopen events, to support others along the journey of reopening. The project aims to be a positive sign to the global exhibition industry that, by sharing knowledge, all can support each other to come out of the crisis stronger.

A wide range of online sessions from the ideas submitted is currently developed. The online sessions begin on March 31, 2021 with ETT Club members from the Middle East sharing their insights and experiences of reopening live shows. The programme is set to conduct online sessions until at least June, aiming to help the global exhibition industry to kick-start the business quicker and smoother through knowledge sharing. The initiative is supported by more than 50 senior exhibition professionals as ambassadors.