When you stop learning you start dying: Europ...
When you stop learning you start dying

European cities to discuss the importance of continuous learning at ECM Meeting

Foto: ECM

At the European Cities Marketing (ECM) Meeting in Graz, March 11-14, attendees will discuss transformational leadership as well as up- and re-skilling with industry frontrunners, lead destinations and ECM knowledge partners.

Europe's city tourism is in a rapid transformation process from "volume" to "value", from "marketing for more" to "matter and meaning for quality of life in the city". Many destinations don't ask anymore what city can do for more tourism, but what tourism can do for the city.

In this new paradigm, the modern DMO can play a role as (co-) innovator and facilitator of cross sector partnerships in the multidimensional cityscape of art and culture, education, science and research, creative industries, hospitality and local communities. As the world of urban tourism is changing, DMOs need to re-purpose, re-skill and adapt to the new reality that are stakeholder's management, digital competencies, sustainability, community building and innovation facilitation.

"During ECM conference in Graz, attendees will review the future-readiness of their own skills and find inspiration to the journey to become a real D.L.O. - a destination organisation that leads new ways in the urban habitat through continuous learning. There will be talks about co-creation and involvement, idea generation, fundraising, advocacy, innovation facilitation, stakeholder management, community engagement, integrated urban planning and how to go from management to leadership." says Petra Stusek, ECM President.