European Cities Marketing (ECM) and Destinations International announced that the organisations will partner to launch the Event Impact Calculator (EIC) for the European market. The announcement was made during a press conference at IMEX Frankfurt. The ongoing partnership between Destinations International and ECM promotes and delivers destination tools and educational resources to respective members while working together to build the value of each organisation and connect industry leaders. The EIC is powered by Destinations International and measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations and CVBs are better prepared to make the case to policymakers for the ongoing development and growth of the events sector. The partnership with ECM will enable destinations across Europe to be equipped with the tool. “This partnership helps further demonstrates Destinations International’s mission to empower our members with the tools they need to help their destinations excel,” said Don Welsh, President and CEO of Destinations International. “Destinations International offers competitive destination tools, such as EIC, to help destination organisations and CVBs thrive and we look forward to collaborating with ECM to provide these tools for success.”www.europeancitiesmarketing.com
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