Events in the new normal: TCEB launches "MICE...
Events in the new normal

TCEB launches "MICE Winnovation"

Photo: TCEB

TCEB has launched the "MICE Winnovation" project to promote the utilisation of innovation and technology in organising MICE events. Four key project features have been designed to match MICE entrepreneurs and tech entrepreneurs: a platform showcasing products and services of tech entrepreneurs, a business negotiation platform, funding support package and workshops aimed at enhancing efficiency in the new normal MICE operation with innovation and technology.

Mr. Chiruit Isarangkun Na Ayuthaya, president, Thailand Convention and Exhibition Bureau (TCEB), stated that TCEB has focused on technology and innovation development for the MICE industry as seen by "Thailand's MICE Startup" project: "Running the project for three consecutive years since 2018, we have educated and incubated Thai startups resulting in innovation and technology for holding MICE events and five pairs of MICE entrepreneurs and tech entrepreneurs designing the solutions for organising events during the COVID-19 situation", he stated.
"MICE Winnovation" encompasses 4 main activities:
1. MICE Innovation Catalogue - an online platform that features a directory of tech entrepreneurs who can offer solutions or the continuation of MICE business. Products and services are categorised to span the cycle of events from pre-event, through on-site, to post-event.
2. Technomart – business opportunity platform for tech entrepreneurs to showcase their products and services and provide business matching with MICE entrepreneurs from all regions of the country.
3. Inno Voucher – an innovation coupon for MICE entrepreneurs to seek funding support from TCEB for utilising innovations in holding MICE events after their business pairing with MICE entrepreneurs selected from the MICE Innovation Catalogue.
4. Digital Literacy of MICE – an initiative to support MICE entrepreneurs to join either online or offline workshops to exchange views and knowledge on MICE innovation and technology with experts.
TCEB has launched "MICE Winnovation" to provide all-round support for MICE entrepreneurs to achieve efficient and fruitful business operation. The support includes the development of an innovation and technology databank, a marketing fund, a business matching platform and education in putting innovation into practice.