COVID-19 Business Recovery: Events Industry C...
COVID-19 Business Recovery

Events Industry Council Appoints APEX Task Force

Photo: Unsplash

The Events Industry Council appointed the APEX COVID-19 Business Recovery Task Force, an inclusive body that will work to develop recommendations, guidelines and resources needed to support the industry’s recovery globally. It focuses on aggregating standards, developing and implementing industry-wide accepted practices across the events eco-system

The Task Force will be led by Co-Chairs Michael Dominguez, President and CEO, Associated Luxury Hotels International (AHLI), and Kristin Horstman, Senior Director, Strategic Events, Salesforce. The full task force membership, which represents multiple segments across the events industry ecosystem, will be announced in the coming days.

“This is a pivotal moment for all of the companies, associations and organisations that form the global meetings and events industry,” said Paul Van Deventer, Chair, Events Industry Council. “We are not only looking at how we operate in the near-term given this new reality, but also what kind of legacy we are leaving for the future of our industry. The APEX Commission and COVID-19 Business Recovery Task Force will help us do this with a global approach and understanding.”