Expo 2020 Dubai : Legacy lives on through Vir...
Expo 2020 Dubai

Legacy lives on through Virtual Expo

Photo: Expo 2020 Dubai

Expo 2020 Dubai has come to an end on the grounds, but fans can continue to immerse themselves in attractions, country pavilions and concerts through the virtualexpodubai.com platform.

About 250 million visits have already been clocked throughout the six-month period of Expo 2020 Dubai. Fans from all over the world have flocked to Expo 2020 Dubai's virtual and online platforms, with India, China and the UAE proving to the most popular markets, followed by Central and South America and other countries in the southern parts of Asia and Africa.
„We designed the Virtual Expo simple and seamless.“
Rehan Asad, chief programme officer, Expo 2020 Dubai
Rehan Asad, chief programme officer, Expo 2020 Dubai, said: "We designed the platform and Virtual Expo journey to make it simple and seamless for anyone from anywhere in the world to explore www.virtualexpodubai.com and experience its rich content. The events and entertainment were key drivers."

The platform was particularly popular with younger users: 24 percent of virtual viewers were aged 18 to 24, with 46 percent aged 25 to 44. Events and programming drove approximately 70 percent of the content consumption, covering music concerts and cultural performances by global and regional artists, international participants, Al Wasl shows and the Programme for People and Planet.

The vast majority of Expo-owned content will remain accessible on virtualexpodubai.com. A calendar function will be added soon, allowing users to rewatch events or view anything they missed.