Exposure Marketing: Baby City adds Baby Clini...
Exposure Marketing

Baby City adds Baby Clinic at MamaMagic Expos

Photo: Exposure Marketing

All four upcoming MamaMagic Expos in 2022 across South Africa will feature Baby City, powered by Dis-Chem, as the official retail and headline sponsor. Dis-Chem Baby City's sponsorship of the MamaMagic Baby Expo, organised by Exposure Marketing, has been refreshed to include an even wider range of products and services, including a Baby Clinic within their pop-up store at the expo.

The Dis-Chem Baby City store will comprise a wide range of exhibitors from clothing, travel systems and baby monitors to breast pumps. The Baby Clinic will be an added benefit to visitors at the expo. "Dis-Chem strives to offer its consumer a service that meets their needs; a full in-store experience. With Baby City now part of our group offering, we will do the same both in-store and at the expos. The partnership with the MamaMagic Baby Expo is a crucial platform for engaging with our consumers and giving them a refreshed experience of our pop-up store nationally," said Ronald Govender, head of FMCG at Dis-Chem.
„The partnership is a crucial platform for engaging with our consumers.“
Ronald Govender, head of FMCG at Dis-Chem
Since 2005, MamaMagic has been a trusted facilitator and guide for moms and dads in their parenting journey. The next editions of the show are scheduled to take place from April 7 to 10 at Gallagher Convention Centre, Johannesburg, from July 29 to 31 at Durban Expo Centre, Durban, from October 28 to 30 at Cape Town International Convention Centre, Cape Town, and from December 1 to 4, 2022 at Gallagher Convention Centre, Johannesburg.