fairtrade launches new platform: Virtual for ...
fairtrade launches new platform

Virtual for all Middle East Africa 2021 to start

Photo: fairtrade Messe

After the great success of Virtual agrofood & plastprintpack Africa in November 2020, the German trade show specialist fairtrade Messe is launching another digital format called Virtual for all Middle East Africa, from May 31 to June 2, 2021. The organisers' aim with this event is to contribute to deepening global relations with the Middle East and Africa in the agrofood & plastprintpack sector.
„The event platform will be complemented with a mobile app.“
Paul März, fairtrade managing director
"30 years of experience in organising international trade fairs in the Middle East and 25 years in Africa enable us to establish the new Virtual for all Middle East Africa on a solid footing. At the same time, we are going down innovative digital paths so that our exhibitors and attendees can communicate and do business in the best possible way," explains Martin März, fairtrade founder and managing partner.
And fairtrade managing director Paul März outlines: "Virtual for all MEA 2021 will benefit from two innovations: Firstly, in addition to our proven partners in the Maghreb and in West and East Africa, we are setting further regional focuses. In Africa with Egypt and South Africa and in the Middle East with Saudi Arabia, UAE, Iran, Iraq, Jordan, Oman, Qatar, Kuwait and Bahrain. And secondly, we will complement the award-winning event platform we already used for Virtual for all Africa 2020 with a mobile app that will bring notifications regarding appointments between exhibitors and attendees directly to their smartphones, helping to ensure that agreed B2B appointments actually happen."