FEX21 formed: Joined forces for the franchise...
FEX21 formed

Joined forces for the franchise sector

Photo: Comexposium
Barbara Steiner, Tanja Fleischanderl and Carina Felzmann
Barbara Steiner, Tanja Fleischanderl and Carina Felzmann

The Austrian Franchise Fair and the German Franchise Expo Frankfurt are pooling their resources for the first time and are organising the only Franchise Expo (FEX21) in the German-speaking region in cooperation with the Austrian and the German Franchise Associations. Other European Franchise Associations also support the expo.
„We know that these are special and challenging times for everyone. “
Carina Felzmann, MFV Expositions / Comexposium
FEX21 will take place as a hybrid event, both online and on-site, from November 4 to 6, 2021. The organisers of both exhibitions have always endeavoured to create a unique meeting point for the entire franchise scene where exhibitors and visitors can meet. That was proved at the last physical show in 2019 when 150 international brands were present on the show floor and around 3000 attendees from 54 countries were attracted to this marketplace and followed the event's programme. In 2020, the expo took place as an online edition only.

This year, the host of the show, the U.S. company MFV Expositions / Comexposium, is planning a hybrid version. The combination of an on-site and an online expo will ensure event safety as well as various opportunities for participation for everyone involved.

"We know that these are special and challenging times for everyone. We had to adjust to online only events with the Austrian franchise fair in June 2020 and the Franchise Expo Frankfurt in November 2020. However, now we are already looking forward to the hybrid edition this year and to meet again in person in Frankfurt while complying with the all the regulations valid in November 2021," said Carina Felzmann, organiser of the Austrian Franchise Fair and show director of the German Franchise Expo, from MFV Expositions / Comexposium.