The Italian Ministry of Foreign Affairs and the Italian Trade Agency ITA have signed a 1.2-million-euro agreement with Edi.Cer. spa to support the initiatives of Cersaie 2021, the first international exhibition devoted to architecture, design, ceramics and bathroom furnishings to be held after the resumption of in-person trade shows. Cersaie is due to be held in the Bologna exhibition centre from September 27 to October 1, 2021 and has already allocated 95% of the total available exhibition space. Some 40% of exhibitors are non-Italian companies, further confirming the international reach of the event and its importance for the local economy.
"The Italian Trade Agency ITA has long been supporting CERSAIE and the ceramic industry, which is highly representative of the "Made in Italy" label worldwide, given its distinctive combination of design and technology," comments ITA's chairman Carlo Ferro.
„In Italy, in-person exhibitions will restart from mid-June onwards.“
"In Italy, in-person exhibitions will restart from mid-June onwards in full accordance with safety protocols. We want to maximise the results for exhibitors and organisers with the support of the country's institutions, including ITA. We are committed to achieving this by promoting the safety of trade fairs in Italy and, in particular, those organised by BolognaFiere by providing destination management services for international buyers and influencers."