Fira de Barcelona: Managing exhibition centre...
Fira de Barcelona

Managing exhibition centres in Xuzhou and Nanchang

Photo: Fira de Barcelona

Fira de Barcelona has taken over the management of two exhibition centres in China, in the cities of Xuzhou and Nanchang. The two facilities Xuzhou Greenland Huaihai International Expo Center and Nanchang Greenland International Expo Center resumed hosting trade fairs this June and plan to host more than 40 events in total by the end of the year.

Fira de Barcelona will be responsible for the commercial, technical, logistical and operational management of the venues with a total exhibition area of around 240,000 m². It is doing so hand in hand with construction company Greenland for which the companies have signed a joint venture.
„The aim is to offer business opportunities to companies that want to open up new markets.“
Ricard Zapatero, director of international business, Fira de Barcelona
Ricard Zapatero, director of international business at Fira de Barcelona, stressed that "the management of the two international venues consolidates Fira as a relevant player in a strategic market such as China and reaffirms its strategy of promoting foreign action with the aim of offering business opportunities to companies that want to open up new markets. Moreover, we are embarking on this journey at a crucial time when trade fairs are being revived across the country."

The Greenland-Fira joint venture is also designing a new fairground of more than 100,000 m² in the Chinese city of Shangqiu, which is expected to be operational from 2024. Located in the east of the country, it is a city that has experienced significant growth in recent years with a population of over 7.8 million. It is located at a confluence of major railways, which positions it as an important regional transport hub.

In addition, new projects are under consideration both for co-organising events and for the management of venues worldwide, Fira de Barcelona states.