First three partners announced: UFI Certified...
First three partners announced

UFI Certified Professional designation launched

Photo: UFI

UFI, the Global Association of the Exhibitions Industry, has launched a new UFI-accredited qualification: the UFI Certified Professional (UCP). Kai Hattendorf, UFI CEO and Managing Director, says: “Our members have been requesting an UFI endorsement of our education, so they can signal to employers and peers that they have obtained outstanding industry training. Therefore, we are very pleased to introduce the UCP designation, a new, flexible approach in our industry serving different educational needs around the world.”

The launch of the UCP designation is the next step in UFI’s evolution of its educational offers. In 2017, UFI and the Venue Management Association (VMA) began offering the UFI-VMA Venue Management School in Asia. And in 2020, despite the pandemic, the association launched the UFI-Exhibition Management School, and the first classes have already taken place for Asia and the Middle East and Africa region. Going forward, both programmes will form the core of the UFI Certified Professional designation, which is available to industry professionals who complete ten credits’ worth of training across various topics. Participants need to complete either the UFI-VMA Venue Management School or the UFI-Exhibition Management School programmes.
„The UCP designation is a new, flexible approach serving different educational needs around the world.“
Kai Hattendorf, UFI CEO and Managing Director
Participants will achieve the remaining credits from specialisation modules. These can be picked from educational offers provided both by UFI and UCP partners, who will deliver UCP-approved training around the globe. These modules vary in topic, and allow the programme to be flexible according to participants’ individual interests and professional goals. In time for the UCP launch, an initial group of three educational partners have been selected for the programme: MBB-Consulting Group (UK), Virtual Events Institute (USA) and Rego (UK).