It's clear that 2021 will be a pivotal year for the global exhibition industry. As the battle to overcome the pandemic 'that has brought normal business to a halt continues, travel and meeting restrictions are impacting face-to-face business, while online fatigue is hitting digital events and platforms. The future of the exhibition industry will be a key focus of the upcoming UFI MEA Conference, which brings together leading players from the Middle East and Africa region and beyond, to network, exchange ideas and forge new partnerships. The event is scheduled to take place on May 26, 2021 at Dubai World Trade Centre (DWTC).
Led by Naji El Haddad, UFI Regional Director MEA, the event will be an opportunity for the business events community to gain insight into topics of strategic interest, such as economics, technology, hybrid events, skills and more.