Fragrance is a key hallmark of Arabian life, represented by the exotic array of scents—there's something so magical about the fragrances and this is what the Middle East Fragrance Expo (MEFEX) aims to deliver through their event in Dubai in 2023. A first of a kind in the Middle East dedicated to headlining the importance of perfumes in the UAE, the event offers a great chance for visitors to experience the age-old history of perfumes. One of the largest dedicated exhibitions in the fragrance industry, MEFEX, is coming to City Walk Beside Green Plane this Dubai Shopping Festival (23-29 January). Free to attend, MEFEX showcases well-known and up-and-coming brands to both trade professionals and the general public. The Middle East Fragrance Expo (MEFEX) is one of the largest dedicated exhibitions in the fragrance industry. MEFEX (Dubai Edition) will bring together local and international fragrance manufacturers and distributors. Event organiser is Almurooj Conferences & Exhibitions, one of the leading companies in its field; based in Dubai and highly specialised in organising GCC-related events and high-profile exhibitions and conferences in the UAE and GCC region.