RX Austria & Germany, Vienna/Düsseldorf, is to use ticketing solutions from Aditus at its events in future. The Hanover-based company offers trade fair organisers a multi-level concept that provides not only registration and entry control but also digital marketing features.
„We were impressed by their focus on the user experience. “
The RX subsidiary Mack Brooks has been using Aditus since 2018, both for quick entry, including live-badge printing and for exhibitor services. The exhibition organisers also use the Exhibitor Service Centre (ESC) for visitor invitation management, voucher monitoring and the administration of digital exhibitor passes. Exhibitors can use this to invite their customers directly or place advertisements for their exhibition appearance in the ticket shop. With personalised social sharing, visitors can inform their contacts that they are visiting and invite them to come along. According to Aditus, these marketing measures are "effective and automatic successes".
Lukas Camphausen, head of digital operations at RX Austria & Germany, is confident about expanding their cooperation with Aditus: "In Aditus, we have found a reliable partner for ticketing and admission solutions. Above all, we were impressed by their focus on the user experience."