From Messe to message: Digital content with a...
From Messe to message

Digital content with an industrial focus

Photo: Deutsche Messe

Deutsche Messe is creating a holistic service offering for customers in industry and other sectors and is positioning itself as a centre for digital communication with the creative network Media Factory. Agencies such as the Tagg-s agency group, Dassault Systèmes, 3DExcite and other partners as well as the Hanover exhibition company and the Deutsche Messe Technology Academy are all working together in the cooperation to develop, implement and market digireal event concepts.

„The Media Factory combines all relevant disciplines.“
Jochen Köckler, CEO Deutsche Messe
A total of 15 specialist providers from the digital content sector are currently moving into the co-working spaces in the offices of the former NDR TV studios on the exhibition site in Hanover. Together, they are planning, designing, producing and presenting digital content on the Internet 365 days a year. For example, video producers, graphic service providers and moderators are just as much a part of the team as bloggers, XR service providers and social media agencies. Together, they form a creative hub. The various specialist providers can be booked individually or as a group – depending on the customer's wishes, requirements and goals. The portfolio ranges from the planning and conception of digital content to production in the company's own studios to target-group-specific control and presentation as well as subsequent tracking.

The entire offering can be booked in small individual measures or as a complete package. The director of the Media Factory is Thomas Rilke, who also heads the Deutsche Messe Technology Academy. Jochen Köckler, CEO of Deutsche Messe is confident: "The Media Factory combines all relevant disciplines of a 'full-service provider' for digital content and will establish itself as a digital centre for industrial communication in no time."