G3 Partners – AIPC, ICCA and UFI: Business Ev...
G3 Partners – AIPC, ICCA and UFI

Business Events as fast track to recovery

Photo: G3 Partners

Two years into the global COVID pandemic, policymakers around the world are faced with the challenge to stimulate and manage societies and economies. Business events will be a key driver of this recovery, both locally and globally, the G3 Partners associations AIPC, ICCA and UFI state in a new position paper.

“Bringing communities, markets and industries together face to face has always and will remain the best way to drive innovation and business”, the G3 Partners state, launching the policy white paper: Business Events are the Fast Track to Recovery. The report is produced jointly by AIPC, the International Association of Convention Centres, ICCA, the International Congress and Convention Association, and UFI, the Global Association of the Exhibition Industry, three main global trade bodies representing and serving the business events industry.
„The business events industry is in need of a guiding strategy.“
Senthil Gopinath, CEO ICCA
The report supports advocacy efforts of the business events industry by highlighting the value and importance of the business events industry and gives examples of what other governments and policymakers around the world are doing to support the return of events.

Senthil Gopinath, ICCA CEO, comments: “The business events industry is in need of a guiding strategy to showcase the importance and economic impact of our industry and the position paper demonstrates the reality. The G3 effort is intended to serve the worldwide industry with a roadmap to keep the industry moving forward.”

Kai Hattendorf, Managing Director and CEO of UFI adds: “We have seen the speed of reopening gathering pace, and this is very encouraging. However even when we are fully open once again, we still have some work to do. We need to ensure that government and policymakers do understand and appreciate the value we bring to their economies.”