The Global Business Travel Association (GBTA) and Meeting Professionals International (MPI) today announced the two associations are collaborating to present meeting and event focused education at GBTA Conference 2017 Frankfurt in Partnership with VDR.GBTA’s European Meetings Committee, in partnership with MPI, will deliver four engaging educational sessions during the conference, sharing best practices from companies across the globe as well as industry-leading case studies. “We are delighted to be working with MPI,” said Catherine McGavock, GBTA Regional Vice President – EMEA. “Our members have identified meetings and events as a growing part of their portfolio and this new partnership addresses their needs for specialized education and expertise in this area. As a global association, MPI has the international experience to help travel managers and buyers effectively manage their meetings and events business.”
GBTA Conference 2017 Frankfurt in Partnership with VDR is Europe’s largest business travel conference. This year’s theme, Convergence, was developed to address the industry-wide disruption caused by the merging of various functions, roles and policies. From the changing role of the travel manager to the emergence of new and transformation of existing players in the market, these disrupters have paved the way for the evolution of business travel. The GBTA Conference 2017 Frankfurt in Partnership with VDR taking place in Frankfurt, 28-30 November.