Greek Meetings Alliance: New Partnership for ...
Greek Meetings Alliance

New Partnership for Greece

Photo: This is Athens-Convention & Visitors Bureau

Three major stakeholders from the Greek MICE industry have joined forces to promote Greece as a destination for high-quality conferences and events. The Alliance is designed to boost the economic impact of the meetings industry by connecting the regions of Greece, creating jobs and promoting investment.

The new Greek Meetings Alliance will expand and amplify the long-standing informal collaboration between the largest organizations in the meetings and events sector: the City of Athens/This is Athens Convention & Visitors Bureau, the Hellenic Association of Professional Conference Organizers & Destination Event Specialists (HAPCO & DES) and the Thessaloniki Convention Bureau (TCB).

A memorandum establishing the Greek Meetings Alliance was signed during a celebration at the Megaron Athens Concert Hall on October 25. The alliance began taking shape during the pandemic and initially focused on building a portfolio of virtual events while the MICE industry faced an unprecedented crisis. In July 2020, the alliance completed the first survey recording the impact of the pandemic on Greek MICE industry partners. This was followed by two hybrid meetings to present the results of the survey and to discuss the strategy for the future of the meetings industry.

The President of the Board of Directors of the Thessaloniki Convention Bureau, Yiannis Aslanis said: “This cooperation captures the best characteristics of the meetings industry in Greece: adaptability, professionalism, creativity, cooperation. For MICE professionals, the great value for the national economy is self-evident. We hope that this fact becomes clear in order to earn the support the industry needs at the national level and to compete internationally. Our joint initiative creating an alliance between destinations and professionals representing nearly the entire Greek conference market confirms the importance of planning and actions at the national level.”