GSMA: Lara Dewar appointed CMO

Lara Dewar appointed CMO

Photo: GSMA

Lara Dewar has been appointed as chief marketing officer (CMO) of GSMA effective June 1, 2022. She previously held the role of global head of PR and communications and reports to GSMA director general, Mats Granryd.

Lara Dewar’s mandate includes identifying and delivering strategic marketing solutions for the GSMA, as well as responsibility for marketing the industry-leading global convening event MWC Barcelona and the entire MWC and Mobile 360 series.
„Her leadership has been meticulous and truly transformative.“
Mats Granryd, director general, GSMA
“I am delighted to promote Lara to CMO at the GSMA. Over the past two years, Lara’s leadership of the global communications function has been meticulous and truly transformative,” said the GSMA’s direct general, Mats Granryd. “At every opportunity, Lara has risen to the complex reputational challenges the industry has faced, and I have no doubt she will continue to do so in her new role. Most importantly, I’m excited for Lara to be part of the GSMA leadership team, and I very much look forward to our continued collaboration.”

Before joining the GSMA in January 2020, Lara Dewar worked at World Vision, where she held positions including chief marketing & development officer and partnership leader. She has also held positions including chief corporate services officer at Crossroads Media Group, vice president operations & human resources at Jameson Bank, North American director of customer experience at Direct Energy, and director of corporate accounts at Thomas Cook Group.