HKTDC: Launch of new exhibition model EXHIBIT...

Launch of new exhibition model EXHIBITION+

Photo: HKTDC

The Hong Kong Trade Development Council (HKTDC) is launching a new hybrid exhibition model EXHIBITION+ to strengthen its exhibition platform and assist enterprises in adapting to the new normal, and to help them stay closely connected to international buyers.

HKTDC deputy executive director Sophia Chong said: "The pandemic has had a tremendous impact on Hong Kong's economy and particularly on small and medium-sized enterprises (SMEs). Now, the Council is launching EXHIBITION+ to help enterprises get better familiarised with digital platforms and capture online-to-offline international opportunities around the clock."
„EXHIBITION+ helps enterprises become better familiarised with digital platforms.“
Sophia Chong, deputy executive director, HKTDC
EXHIBITION+ comprises four key exhibition elements, including HKTDC-organised physical fairs, the smart business-matching platform Click2Match, online-to-offline seminars under the Intelligence Hub, and the Sourcing platform, to provide round-the-clock services that boost the flexibility and effectiveness of business promotion for SMEs and offer benefits such as extended fair periods, expanded platforms and enhanced opportunities. EXHIBITION+ extends face-to-face interactions from physical exhibitions to an online smart business-matching platform to help enterprises connect with business partners proactively. As always, the HKTDC's 50 global offices will actively recruit international buyers, while its business-matching specialists will match suitable exhibitors according to buyers' sourcing demands and arrange online and offline meetings to facilitate business cooperation.

With EXHIBITION+, exhibitors can start displaying their products to buyers on the fair website one month before the physical fair, while buyers can browse for products and shortlist exhibitors. One week before the physical fair, both buyers and exhibitors can actively search for business targets through the Click2Match platform, check out AI-recommended leads and send meeting requests. During the physical fair, they can meet at the fairground or online via Click2Match, while further online meetings can be scheduled and conducted up to one week after the fair. Exhibitors can still receive sourcing enquiries from buyers up to one month after the fair.