Increasing membership is one of the most common objectives of scientific and medical associations and congresses are a great time to achieve it. With Millennials entering the job market and Baby Boomers exiting, it is more and more crucial for Scientific Associations to involve young physicians to facilitate an easy handover. AIM Group International, a leading agency specialised in congresses and events organisation, is helping an increasing number of associations achieve this goal. There are multiple ways of engaging the new generation, often depending on the medical speciality or the association’s history and culture, such as social ambassadors, dedicated sessions and networking areas. “The generational turnover among congress participants is already under way and will be very evident in the next 4/5 years,” comments Rosangela Quieti, managing director Congress Division AIM Group International. “Each association must find the best initiatives to engage and attract young participants. If successful, associations will nurture the engagement of the new generations who will guarantee the success of the organisations in the future.” www.aimgroupinternational.com
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