"How to" micro-workshop: What to do with all ...
"How to" micro-workshop

What to do with all the content?

Photo: ETT Club

Content is King, especially when it comes to digital events. But how to handle all the content? The Exhibition Think Tank (ETT) Club addresses this issue in a dedicated micro-workshop. The session "Content, Content Everywhere! Now what do we do with it?" demonstrates how to take exhibitor's content and repurpose it to increase reach, engage the audience, and enhance monetisation. The focused, hands-on workshop is being led by Las Vegas-based international exhibition consultant and blogger Stephanie Selesnick, president of International Trade Information, Inc.

The micro-workshop is designed for a quick knowledge transfer combined with a networking platform. Participants will learn new insights and discuss them with other course participants. The 90-minute workshop on content will take place March 25 at either 08:00 or 16:00 UK time and comprises of three parts: 30 minutes Education – 30 minutes Group work – 30 minutes Discussion, adding up to 100% Networking.