ibtm events is integrating ibtm latin america and ibtm america to create ibtm americas. The event will take place in Mexico City from 5-6 September 2018.Kerry Prince, Portfolio Director, ibtm events, comments: “It’s no secret that the potential for growth in Latin America is huge and that the region is increasingly being recognised as a major player in the industry. We believe that our event in Mexico, already highly successful, has real scope to further support the market to become a prime date in the global events industry calendar, therefore combining the event to incorporate the North American market to create ibtm americas feels like a very natural evolution of the portfolio.”
ibtm latin america has been growing exponentially year on year; in 2016 the event saw a significant increase in international exhibitors – up 100%, with the event set to grow by over 40% in 2017. The expanded ibtm americas will also see an increase in Hosted Buyers from North America of 800%, as well as continuing to attract senior level decision makers from latin, central and south America. Currently ibtm latin america attracts 12% of its exhibiting companies from North America and this will continue to increase as the new show expands and develops.