IBTM World 2021: The industry re-unites in Ba...
IBTM World 2021

The industry re-unites in Barcelona

Photo: IBTM World
The Accelerate stage at IBTM 2021.
The Accelerate stage at IBTM 2021.

IBTM World Barcelona, the first face-to-face event in the IBTM portfolio in two years, has been hailed a huge success by organisers, closing on 2 December 2021 with more than 7,000 attendees joining for quality one-to-one business meetings, networking and education in Barcelona.

More than 30,000 pre-scheduled one-to-one business meetings have taken place. The meetings satisfaction score reached 4.7 out of 5 during the three-day event with many attendees commenting on the quality of their meetings and their optimism for the future.

Over 1,200 exhibiting companies from 70 countries around the world attended the three-day event, including the CVBs of Germany, Dubai Tourism, Istanbul, Cyprus, Czech Republic, Hungarian, Croatia, and Norway, Atout France, Meet in Ireland, Lithuania, Turespana Convention Bureau (Spain), Hilton, Titanic Hotels, Hyatt, and GL Events. In addition, several new exhibitors attended, such as the Montalbano Group, Manchester City Football Club, Sardinia Convention Bureau, Basquetour, and The Celtic Collection.

Commenting on their experience at IBTM World, Nick Tinker, Sales Manager at Event Solutions, Cvent, said: “We’ve had a positive experience overall, for one, the fact that everyone’s here proves how much we’ve been longing to come back together for in-person events. Also, the quality of meetings this year has been fantastic; the footfall has been lower than previous editions, which is expected, but that’s allowed us to have higher quality meetings, have more time to build relationships and make new connections. This has also meant that buyers did make an effort to speak with as many exhibitors and make the most of their attendance.”

1,400 Hosted Buyers
Over 1,400 Hosted Buyers were present from 72 countries, and almost half were completely new to the IBTM portfolio, representing more opportunities for exhibitors to do business with new contacts. Delegates attended from globally renowned agencies, corporations and associations including HelmsBriscoe, HPN Global, First Incentive Travel, HPN Global – World, Follow red Branding Experiences, Oriflame Cosmetics, Saudi Aramco, Citigroup Inc, BBVA France, Knauf, Pfizer, Michelin, General Motors; International Association for the Protection of Intellectual Property (AIPPI), China Electronics Chamber of Commerce, European Society of Cardiology.

Liat Zakai, Project Manager of Kenes, said: “From an event organiser perspective, IBTM World was incredibly well run; from the shuttle at the airport, which made me feel like a VIP, to the offer of an additional night’s accommodation to make my stay more comfortable, I thought everything was very well thought out. The attention to detail was noticed and appreciated. Thank you for hosting this event and for bringing us back together.”

‘New Business, New Tech, New World’
Under the theme of ‘New Business, New Tech, New World’ there was a schedule of inspirational educational sessions around four topical themes: Trends and technology; gamification and engagement; the future of event planning; and career and personal development, delivered by expert speakers from the United Nations Climate Change, LinkedIn, CrowdComms, VisitScotland, BBC Creative and more.

The IBTM World Industry Trends Report, one of the industry's most comprehensive and far reaching studies on the future of meetings and events was presented by Alistair Turner on the first day of the show and touched on key trends affecting the industry, from the micro to the macro, looking at the differences in global regions, and investigating the role of vertical markets.

“For me personally, this has been an incredibly rewarding three days and it has been amazing to see people reconnect after so long apart. For many, this may have been the first event they’ve attended in two years, and it’s fantastic that we were able to play our part in bringing the industry together again,” commented on the close of the event, David Thompson, IBTM World Event Director. He added: “Stepping away from our screens and enjoying some face-to-face interaction, inspirational education sessions and one-to-one business meetings has been wonderful.”

IBTM World Online will take place from 14-15 December 2021 as an enhancement to the in-person event in Barcelona.
IBTM World

IBTM World, a leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show. IBTM 2021 took place from 30 November to Thursday 2 December 2021 at Fira Barcelona and will be followed by IBTM World Online, from 14-15 December 2021.