IBTM has announced Salesforce event lead Gareth Kelly as the first keynote speaker for IBTM World 2022 which takes place at Fira, Barcelona, from 29t November to 1 December 2022.
As head of Salesforce’s entire events and experiences portfolio across Europe, the Middle East and Africa (EMEA), Gareth Kelly is also responsible for overseeing EMEA at its legendary Dreamforce event. The 2022 event welcomed 150,000 attendees, either in person or on its digital platform Salesforce+, represented over 100 countries, and showcased innovations that turned its audience of attendees into fans.
“This is an exciting time for our industry as we take the opportunity to rebuild, post-pandemic, in imaginative and innovative ways. Events don’t exist in isolation, they have the power to create far-reaching and positive change in business, culture, and society,” he explains and adds: “It will be invigorating to share the knowledge and experience Salesforce has gained, particularly through our Dreamforce event, with so many interesting and like-minded people at IBTM World, and inspire them to continue building a legacy of visionary events which enhance and bring great benefit to today’s modern business landscape.”
„Events don’t exist in isolation, they have the power to create far-reaching and positive change in business, culture, and society.“
Additional expert speakers confirmed for IBTM World include Despoina Zachariadou, Lead Immersive UX Designer, Creative Technologist VR/AR, and Creative Director at Jack Morton Worldwide who will give the lowdown on the metaverse and why it matters. On IBTM World’s Accelerate Stage, which showcases interactive discussion, new ideas and inspirational short talks, Grant Dudson, Influencer and Creative Director at Chorus, will discuss event technology past and future. As one of the leading creative voices in the industry, Grant will reflect on the journey of event technology through the eyes of a creative and speculate about what this means for the future for technology innovation at events.
David Thompson, Event Director, IBTM World, comments: “Our market-leading education programme has been designed around the theme of culture in all its forms, and the sessions on technology are no exception. Post-pandemic, we’ve all become that much more immersed in and open to the incredible potential of technology, and we’re delighted to share a host of wonderful sessions which dive into that theme. Gareth Kelly is a powerhouse of knowledge and experience, and his session will be inspirational for everyone looking to take their events to the next level.”
, a leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show. The next show will take place from 29 November to 1 December 2022 at Fira Barcelona.