IBTM World 2022: Over 100,000 Connections Mad...
IBTM World 2022

Over 100,000 Connections Made

Photo: IBTM

IBTM World, which this year explored the connection between events and culture, closed with over 100,000 business meetings having taken place and over 10,000 attendees gathering in Barcelona for the three days of the event.

IBTM World 2022 investigated how the technology we use, the experiences we create, and the destinations we visit create limitless cultures for businesses and incredible potential for events. Over 2,200 exhibiting companies from 150 countries around the world were in attendance. Further, over 3,500 high quality buyers were present, with prestigious corporate, association and agency Hosted Buyers attending. 

Commenting on their experience at IBTM World, Zinhle Nzama, Acting Chief Convention Bureau Officer at the South African National Convention Bureau said: “One of the key takeouts so far is collaboration and partnerships. We have had conversations with other convention bureaus from the continent on how we can partner to keep business in the region, before it goes out into the world. A lot of the meetings that have taken place on the stand have resulted in business leads. We continue to see how face to face interactions are imperative in business events.”

During IBTM World, several sessions revealed the latest market trends and insights, including the Global Meetings & Events Trends report presented by AMEX. In addition, the annual IBTM World Trends Watch report, presented by its author, Alistair Turner, MD of Eight PR, explored how current world events are shaping culture, influencing both the events we create, and the people that attend them. A preview of the 2023 Trends Report is now available for download on the IBTM World website.

During the event, IBTM announced that it has signed a new three-year contract with Barcelona Convention Bureau and Fira de Barcelona that will see IBTM World take place in the city up to and including the 2025 edition. The new contract builds on the existing 18-year relationship between the three organisations, with the next edition confirmed at Fira Gran Via for 28 – 30 November 2023. 

Commenting on the close of the event, David Thompson, IBTM World Event Director, said: “IBTM World 2022 has been a fantastic success, surpassing all our expectations with more quality one-to-one business meetings taking place per attendee than in 2019. It was brilliant to receive feedback on the show floor that there is so much appetite for doing business that many exhibitors and buyers have already scheduled additional meetings to take place in the coming weeks. There has been a real sense of excitement and we look forward to returning to Barcelona in 2023.”

About IBTM World
IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show.