ibtm World Trends Report 2021: ‘temperature c...
ibtm World Trends Report 2021

‘temperature check’ for events

ibtm World

At ibtm World 2020 in December, Reed Exhibitions published the ibtm World Trends Report 2021. As well as assessing the impact of COVID-19, the report includes a global economic analysis for 2020. It will provide a deep dive into global mega-trends including security, sustainability, wellness, diversity and inclusion; an exploration of the virtual experience economy; an individual industry analysis; an examination of meetings and events performance by sector; and a regional analysis.

The report was compiled using key industry data, case studies and interviews with leading experts both inside and outside of the industry, including President and CEO of PCMA, Sherrif Karamat; Economist Philippe Legrain; Executive Director, Conference & Events, ExCeL London, James Rees; and President and CEO of MPI, Paul Van Deventer.

“The widely anticipated ibtm World Trends Report not only makes for informative and insightful reading, it also acts as a ‘temperature check’ on the state of our industry and our place within the wider world. In the wake of the global pandemic, this report feels more important than ever as we navigate our way towards a strong and sustainable recovery,” said David Thompson, Event Director of ibtm World.

Report author, Alistair Turner, commented: “From a position of relative strength, growth, prosperity and innovation, COVID-19 has decimated the industry in 2020, causing wide ranging disruption on an economic, political and often deeply personal level. This year’s report looks to understand just how the industry has been impacted, so learnings can be gathered for the future.”

IBTM World 2021 will take place at Fira Gran Via in Barcelona from 30 November – 2 December 2021.

The ibtm World Trends Report 2021 can be downloaded here.