ibtm world: ibtm world unveils full Knowledge...
ibtm world

ibtm world unveils full Knowledge Programme for 30th anniversary edition

Foto: ibtm world

ibtm world announced the full programme of speakers at its 30th anniversary edition. Over 40 renowned meetings industry speakers are lined up to talk at the event, which takes place from 28 – 30 November at Fira Gran Via Barcelona.
The speakers will join the previously announced globally renowned keynotes – Dame Stella Rimington, author and the first female director general of MI5, the UK Security Service, and Yancey Strickler, co-founder and CEO of crowdfunding website Kickstarter. Subject matters range from ‘doing business in China – the key dos and don’ts’ and ‘the art of storytelling through events’, to ‘the use of psychology in creating engaging events’ and ‘how to develop a global sustainability strategy’. Key speakers include Donald Hyslop, chair of the board of trustees, Borough Market; Robert Loeschke and Dominic Marder, global business development, American Express Meetings & Events; Nadine Vienne, Corporate Events Section Manager at Nissan; Lenny Talarico, Executive Director of Events, MGM Resorts Event Production and Roger Haskett, artistic director, Engagement Unlimited.
Kerry Prince, Portfolio Director, ibtm events, said: “We are thrilled to have a roster of such high calibre speakers lined up to talk at this year’s ibtm world. We’ve designed this year’s Knowledge Programme very carefully, to cover a broad range of topics that we know will be of real interest to our attendees, and always with the aim of delivering added value and to enrich their experience of attending ibtm world.”
This year, ibtm world will also welcome its first ever exhibitor from Iran. Saeed Azam, Marketing Manager, Iran Doostan Tours, says: “Since 2015 when sanctions were lifted in Iran, business owners have been interested in investing in the country. Iran Doostan Tours has had positive experiences in Spain over the past few years and as Spain is one of the strong European economies, we believe that attending ibtm world 2017 can be our launchpad to the European and South American markets.” www.ibtmworld.com
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