The Thailand Convention and Exhibition Bureau (TCEB) and 30 Thai MICE companies reported their successful participation at IBTM World Virtual 2020
. By the end of the show, Thai MICE entrepreneurs managed to secure a total of 52 leads encompassing 11,800 potential meeting and incentive travellers. These leads are worth an estimated 743.40 million baht (20.15 Mio. Euro) in revenue for Thailand.
“The Thai delegation, comprising Thailand Incentive and Convention Association (TICA) and 30 Thai MICE companies, were very successful during their participation in the IBTM World Virtual 2020”, said Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau
(TCEB). This encouraging result shows that Thailand remains a favourite destination among MICE buyers in Europe, he said. “By participating in this virtual event, Thai MICE entrepreneurs demonstrated that they are determined to remain fully engaged with their European customer and to brief their clients on the COVID-19 situation in Thailand. It was also a good opportunity to inform our European partners of TCEB’s marketing campaigns and special initiatives that planners and visitors can benefit from”.
„Thai MICE entrepreneurs demonstrated that they are determined to brief their clients on the COVID-19 situation in Thailand.“
Stephen Sinsap, Cluster Director of Sales – MICE at Bangkok Marriott Marquis Queen’s Park, said: “One advantage of IBTM World Virtual 2020 is that MICE suppliers were able to meet customers directly without pre-scheduling an appointment. This helped widen opportunities for business and find new customers.” Bryan Lee, Senior Sales Manager at Conrad Bangkok, added: “The virtual event provided a platform for our hotel to maintain its business relationship with these important clients. European and American customers said they have confidence in Thailand’s public health measures and would choose to travel to Thailand as soon as the situation allows as the destination offers good value for money.”