Visitor registration is now open for IBTM World 2022, which will take place at Fira, Barcelona, from the 29th of November to the 1st of December. This year organisers report strong support for culture-focused events.
For the IBTM World, the global three-day event for the meetings and events industry, meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show. This year the flagship show will focus on culture creation as its theme.
IBTM has confirmed several destinations who are returning to the event for the first time since before the pandemic. Brazil will return to the event after a three-year hiatus, with a 160 percent increase in stand space compared to 2018 when they last participated at IBTM World. In addition, Distant Frontiers, one of India’s largest DMC networks, will return after a three-year absence. Also in attendance will be the convention bureaus of Spain, Ireland, Brussels, Croatia, The Czech Republic, Canada, Malaysia, Jordan, Bahrain, Canada, Miami, Las Vegas and Boston, as well as Meliá Hotels and Barceló Hotels.
„At a time when many of us are more disparate than ever, we look forward to bringing people together from around the world to create new, cross team, cross business cultures.“
David Thompson, Event Director, IBTM World
A number of destinations have already applied for IBTM World’s Culture Roadshows initiative, designed to explore how destinations use their unique cultures to create potential for events. The theme of 'culture creation' will permeate the event, from the inspirational Knowledge Programme sessions to the networking events.
David Thompson, Event Director, IBTM World, comments: “At a time when many of us are more disparate than ever, we look forward to bringing people together from around the world to create new, cross team, cross business cultures.”
Hosted Buyer recruitment is gathering pace, with prestigious corporate, association and agency Hosted Buyers due to attend, including European Union of Medicine in Assurance and Social Security (Eumass), Pfizer, Cosmopolis, International Stereoscopic Union, Saudi Telecom Company, Uniceo (United Network of International Corporate Events Organisers), The British Pain Society, Maritz Global Events, Centers for Disease Control and Prevention, citigroup inc., and CWT Meetings & Events.
The deadline for IBTM World’s Culture Roadshows initiative is the 14th September. You can register
here.
About IBTM
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across three continents. The portfolio includes IBTM World, IBTM Americas, IBTM Asia Pacific, IBTM Africa and IBTM Connect.