ICC Sydney: AR-connection to First Nations cu...
ICC Sydney

AR-connection to First Nations culture

Photo: © ICC Sydney

International Convention Centre Sydney (ICC Sydney) has launched an innovative First Nations audio visual experience. The digital experience, ‘Gadigal Dreaming - The Sacred Country of the Gadigal People’, transports visitors to Gadigal Country, the land on which ICC Sydney is situated.

The project at the venue managed by ASM Global has been implemented in collaboration with Bilbie XR Labs, the Metropolitan Local Aboriginal Land Council (MLALC) and with the support of Investment New South Wales. From September 1 to October 31, 2022, Gadigal Dreaming will be shown on outdoor screens across Darling Harbour, Tumbalong, every day at sunset.
„This activation is to inspire audiences about historical traditions.“
Brett Leavy, Founder, Bilbie XR Labs
ASM Global Group Director, Convention Centres & ICC Sydney CEO, Geoff Donaghy said his team stood alongside its partners Metropolitan Local Aboriginal Land Council, Bilbie XR Labs and First Nations community partners and hoped that this project was further illustration of the venue team’s commitment to reconciliation. “As an iconic destination, which stands and operates on the traditional lands of the Gadigal people of the Eora Nation – the land of Tumbalong and the waterway of Gomora, on what is known today as Darling Harbour – ICC Sydney strives to truly reconcile with First Nations people through our business practices. Our gratitude goes to Metropolitan Local Aboriginal Land Council, Bilbie XR Labs for their counsel on the Gadigal Dreaming activation and to Investment New South Wales for its support.”

Chief Executive Officer of the Metropolitan Local Aboriginal Land Council, Nathan Moran said: "As CEO of Metropolitan Local Aboriginal Land Council (MLALC) it’s been a great honour as the local Aboriginal representative body for ICC Sydney to work collaboratively with ICC Sydney on ensuring its design and operations reflect local Gadigal culture heritage. This project is a further example of this relationship that MLALC proudly promotes as a sample of effective and respectful partnership of both respective bodies.”

Bilbie XR Labs Founder, Mr. Brett Leavy says they are honoured to present Gadigal Dreaming. “This activation at ICC Sydney at Darling Harbour is researched, designed and produced to inspire audiences about the historical traditions of the Gadigal people. At Bilbie XR Labs, we pride ourselves on being entirely Aboriginal-owned and managed.”