ICFA & IMC : The Casual Market refreshes look...

The Casual Market refreshes look for move to Atlanta

Photo: Hutomo Abrianto on Unsplash

As the Casual Market relocates to AmericasMart in Atlanta beginning in 2023, the International Casual Furnishings Association (ICFA) is refreshing and reimagining the 60+-year-old event. The inaugural Casual Market Atlanta will be held from July 10 to 13, 2023, in a dynamic new destination featuring five full floors of permanent showrooms and temporary exhibits.

"As we close one chapter in Chicago, we are very excited to open a new one in Atlanta," said Jackie Hirschhaut, ICFA executive director. "The move to AmericasMart is not only a fresh start and opportunity to further the growth of ICFA, but for the outdoor and casual furnishings industry as a whole."
„We are very excited to open a new chapter in Atlanta.“
Jackie Hirschhaut, executive director, ICFA
For the July 2023 launch, Casual Market Atlanta will also showcase some 100+ temporary exhibits on Floor 7 of Building 1. The tradeshow will feature additional outdoor furniture brands plus fire pits, hammocks, outdoor and garden accessories, outdoor lighting, statuary, umbrellas and more. The organisers aim to create new synergies through Casual Market's colocation with the summer edition of International Market Centers' (IMC) Atlanta Market – the nation's largest gift and home décor buying event presented from July 11 to 17, 2023, at AmericasMart.

"We are beyond excited for the new opportunities presented by Casual Market's new home in Atlanta and welcome the industry with IMC's hallmark hospitality", said Bob Maricich, International Market Centers (IMC) CEO. "Both buyers and sellers within the Casual industry will benefit from the robust collection of complementary gift and home resources and buying power found at AmericasMart."

In connection with the relocation, Casual Market Atlanta is introducing a new logo and branding. Inspired by the sun in an all-new blue color palette, the logo represents a new beginning for the market. In addition to the major industry event in July, ICFA and AmericasMart will host the Outdoor Design Week, September 18-20, 2023, for product sourcing, education and industry networking. This event will overlap with AmericasMart's Fall Market offering opportunities for gift and home product sourcing.