IEG and Deutsche Messe: Joining forces in Nor...
IEG and Deutsche Messe

Joining forces in North America

Photo: Deutsche Messe

Italian Exhibition Group (IEG) and Deutsche Messe (Hannover) have signed a memorandum of understanding (MoU) that foresees a 50% acquisition on the part of IEG of Deutsche Messe's companies in Mexico, Canada and the USA.

This agreement follows an earlier agreement of March 2021 in which Deutsche Messe and IEG arranged to jointly organise a series of events in Mexico. The MoU encompasses ten trade shows: Deutsche Messe is active in Mexico with eight events, two of which – Mexico Active & Sports (Leon, 2-3 December 2022) for the fitness sector and Ecomondo Mexico for the green technologies sector – are already in partnership with IEG. The remaining six Mexican trade shows in Deutsche Messe's portfolio are MEM Industrial, Agrotech Mexico and World Seafood Industry, Solar Power Mexico, Festival del Adulto Mayor GTO, Industrial Transformation Mexico. In Toronto, Canada, Deutsche Messe presides over the renewable energy sector with ETC Electricity Transformation Canada (to be held from October 26 to 28, 2022) and in the U.S., Hannover Messe USA, scheduled to take place from September 12 to 17, 2022 in Chicago. The operation, which is subject to the positive outcome of the due diligences that are about to begin, will involve constituting a joint venture under Italian law that will be based in Rimini and which will control the overseas companies.
„We are taking the next step and are aiming to further scale our success story.“
Dr. Jochen Köckler, chairman of the board of management, Deutsche Messe AG
"We are very much looking forward to intensifying our cooperation with IEG as a competent, growth-oriented partner that manages a trade fair portfolio that ideally complements Deutsche Messe AG's events in the Americas," said Dr. Jochen Köckler, chairman of the board of management of Deutsche Messe AG. "Building on our very fruitful and positive initial experiences of working together in Mexico, we are now taking the next logical step and are aiming to further scale our success story."

"With this new and wide-ranging agreement," commented Corrado Peraboni, CEO of IEG, "Deutsche Messe and IEG will add new elements of substantial sharing, making way for a stable and total collaboration that will bring together organisations and expertise and enhance the value of the activities carried out in the countries covered by the joint venture, which are strategic on the global economic chessboard. The absolutely complementary nature of the portfolios of the two companies is the best prerequisite for the agreement to turn out to be win-win. IEG, in particular, will add the trade show branch to its activity in the United States, which so far has focused on exhibition set-ups through the specialised company, FB International."