#KeepBeingUs: ifema gets ready to relaunch it...
#KeepBeingUs: ifema gets ready to relaunch its activity

ifema will be up and running again at the end of the summer season

Foto: ifema

#KeepBeingUs is IFEMA’s slogan for its own reopening as it gets ready to start operating again. The return, estimated for September, will involve a tight schedule with new dates to accommodate a line-up of more than 60 fairs planned for the last four months of 2020. This agenda includes many of the fairs that were postponed as a result of the health crisis.

The reopening will be accompanied by new initiatives. IFEMA is adapting to the limitations they expect will be imposed by this new situation, such as using state-of-the-art technology to simultaneously control access to fairs and congresses to comply with capacity restrictions, monitoring with the latest equipment to take the temperature of people entering the meetings and other safe physical distancing control systems and measures.

But visitors will not only experience these new health monitoring methods and changes to space allocation. The other innovations they will experience will include a new type of fair, which ifema is now designing, to ensure the effectiveness of the technology used to adapt any content that can be substituted and to complement business relationships and face-to-face B2B meetings.

“In short, we are designing the new normal for events that will satisfy the coming health, safety and mobility requirements", says Eduardo López-Puertas, CEO of IFEMA, who stressed "the importance of IFEMA’s role in adding value to companies and helping to revive the economy. This work will assist with the recovery of the sectors while revitalising business tourism to boost hotels, restaurants, shops, transport and culture and entertainment”.