Italian Exhibition Group IEG has strengthened its presence in Asia with a number of activities: IEG has signed a memorandum of understanding (MoU) with the Singapore Tourism Board to support the development and organisation of new IEG events in Singapore.
IEG has announced the opening of its own regional headquarters in Singapore. This is in line with its industrial expansion strategy in the 'city of lions', where it also recently signed a letter of intent (LOI) with CEMS-Conference & Exhibition Management Services for the acquisition of two strategic trade shows in the luxury and food segments, namely Sije - Singapore International Jewelry Expo and Café Asia, Sweet and Bakes Asia, Restaurant Asia.
„This is important to establish IEG as a community catalyst.“
Corrado Peraboni, CEO of IEG: "The partnership with Singapore Tourism Board marks another important step forward in IEG's internationalisation process and consolidates its presence on the Asian continent. This is an important piece in a strategy that aims to establish IEG as a 'community catalyst' for the industries its events represent by taking them to the most promising markets, generating value also in terms of business for exhibiting companies, associations, authorities, and all the stakeholders."
Poh Chi Chuan, executive director, Exhibitions and Conferences, Singapore Tourism Board, commented: "We are heartened by the Italian Exhibition Group's (IEG) decision to anchor their regional headquarters in Singapore, and we look forward to welcoming more internationally renowned event brands to our city."https://www.iegexpo.it/en/