Tahira Endean has been appointed as head of programme at IMEX Group. This appointment comes with the aim of remodelling the professional learning programmes delivered at both of IMEX's global trade shows.
Vancouver-based Tahira Endean will work with both the IMEX Marcomms and Knowledge and Education teams to design learning programmes that enrich the show's value proposition and deliver measurable business benefits. The IMEX education programme was envisioned and developed in 2005 by Dale Hudson, knowledge and events director.
„Our aim is for attendees to leave each session with tangible takeaways.“
Tahira Endean explains: "We're focused on designing learning with buyer requirements in mind first and foremost as we want them to have meetings that are enhanced by education at the show. Our combined aim is for attendees to leave each session with tangible takeaways that also support their meetings onsite."