RX (Reed Exhibitions) has announced the founding of RX (Shenzhen) Exhibitions Co., Ltd., a wholly-owned company of RX in Shenzhen. South China has always been an important market for RX. Back in 2007, RX founded a joint venture in Shenzhen, RX Huabo, which has continuously expanded its brand influence with the Shenzhen Gift Show as its core event.
Today, RX Huabo organises over 10 gifts and home events across different cities in China every year. Another RX joint venture, Reed Sinopharm, organises the China International Medical Equipment Fair (CMEF), a world-class flagship event in the medical and healthcare industry, in Shenzhen. In addition, RX also organises a series of exhibitions specific to the electronics, touch screen and display and smart manufacturing sectors in Shenzhen every year, including NEPCON ASIA, C-TOUCH & DISPLAY, FILM & TAPE EXPO, and S-FACTORY.
„We are working with partners to foster more international exhibitions to promote business exchanges and economic prosperity of the Greater Bay Area.“
After over 20 years of rapid development, Shenzhen has become one of the most famous cities in China for conventions and exhibitions. And the city is working hard to create a technical and industrial innovation hub that will have global impact. With all this in mind, RX is seizing the immense opportunities to deeply cultivate its influence in the Greater Bay Area market. Michael Cheng, president of RX Greater China, said: "We will fully combine our unrivalled industry resources and expertise in hosting online and offline events with the Greater Bay Area's advantages in industry clusters, geographical location, and exhibition environment. We are working with partners to foster more international exhibitions with greater industry influence and growth drivers in Shenzhen, to promote business exchanges and economic prosperity of the Greater Bay Area."