Important step: New partnership
Important step

New partnership

Photo: IEG

IEG has strengthened its presence in Asia. The Italian Exhibition Group and Singapore Tourism Board have signed a memorandum of understanding (MoU) to support the development and organisation of new IEG events in Singapore and the strengthening of the entire MICE (Meetings, Incentives, Conferences and Exhibitions) ecosystem within the city-state. It was presented in Singapore in conjunction with the first Asia CEO Summit.

„We look forward to welcoming more internationally renowned event brands to our city.“
Poh Chi Chuan, executive director, Exhibitions and Conferences, Singapore Tourism Board
Following up on its industrial expansion strategy in the 'city of lions', IEG will open its own regional headquarters in Singapore, where it also recently signed a letter of intent (LOI) with CEMS-Conference & Exhibition Management Services for the acquisition of two strategic trade shows in the luxury and food segments in which IEG already boasts a leading role: namely Sije - Singapore International Jewelry Expo and Café Asia, Sweet and Bakes Asia, Restaurant Asia. Corrado Peraboni, CEO of IEG: "The partnership with Singapore Tourism Board marks another important step forward in IEG's internationalisation process and consolidates its presence on the Asian continent." Poh Chi Chuan, executive director, Exhibitions and Conferences, Singapore Tourism Board: "We look forward to welcoming more internationally renowned event brands to our city. This new partnership is testament to Singapore's solid economic fundamentals and our standing as a global-Asia node for MICE and business".

www.iegexpo.it

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