Industry leader from across LatAm: Reconnecti...
Industry leader from across LatAm

Reconnecting a pandemic-affected exhibition industry

Photo: UFI

Across three days, the 2021 UFI LatAm Conference reconnected a pandemic-affected exhibition industry community across Latin America. Led by Ana-Maria Arango, UFI Regional Director for Latin America, the digital event offered participants a blend of keynote sessions and expert content, as well as networking, matchmaking and business development opportunities.

Speakers from across the region and beyond provided updates and insights into topics as diverse as government policy updates, best practices on adapting events to the current context, and opportunities and trends. Meanwhile, industry experts covered global opportunities from a Latin American perspective.
„This year’s conference offered positive outcomes in terms of lessons learned.“
Ana-Maria Arango, UFI Regional Director for Latin America
Several speakers focused on the new reality organisers must adapt to in the digital event space. The conference was attended by 200 exhibition industry leaders from 35 countries. Colombian-based Incontacto provided the platform which offered simultaneous translations in Spanish, English and Portuguese and allowed delegates to network face-to-face and continue discussions in between keynotes. More interactivity and engagement were provided by Beekast.

The event was hosted at Corferias, Bogota, where Arango was joined in person by UFI’s LatAm Chapter Chair José (Pepe) Navarro Meneses (Tarsus, Mexico) and Vice-Chair Raul Strauss (FEXPOCRUZ, Bolivia). The Chapter leadership took the opportunity of the visit to meet with colleagues from AFIDA and UFI members in Colombia to discuss the ongoing crisis and how UFI can support the region in the coming months.

UFI’s Arango says: “Of course, we would have preferred to meet in person, but this year’s conference offered positive outcomes in terms of lessons learned and a view to what’s coming next. On behalf of the UFI team, I want to thank the speakers and panellists for delivering such compelling and valuable content. UFI members can catch up on all the sessions in the member section of the website, once the event platform closes.”