Worldwide live entertainment leader ASM Global—as part of its growing portfolio of global venues encompassing content, technology, partnerships, culinary, safety and more—has purchased renowned talent-buying agency Madison Entertainment. Founded by industry veteran Roger LeBlanc, Madison Entertainment has been booking a wide array of acts from all genres into concert venues, festivals, fairs, music cruises and private events for over two decades.
„We chose to align with ASM Global because they are the market leader in venue management.“
In announcing the deal, ASM Global president and CEO Ron Bension said, "Under Roger's leadership, the addition of Madison Entertainment will further grow live music content for our clients, particularly within our industry-leading nationwide theatre network." Madison Entertainment's president, LeBlanc, said, "We chose to align with ASM Global because they are the market leader in venue management. We are excited about the opportunity to expand existing live-music content throughout the extensive network of ASM Global facilities." The client base of Madison has ranged from small-capacity venues to larger concert series and multi-day festivals. Madison will operate as a wholly-owned business unit.