"Success Stories - Alliances shaping the future of the exhibition industry" was the theme of this year’s UFI Industry Partners Award competition. The jury chose IFEMA (Spain) as the winner, highlighting their projects to drive the success of the world of exhibitions.
According to Jaime de la Figuera, Director of International Expansion at IFEMA MADRID, “In recent years, we have been developing a strategy of partnerships aimed at combining forces that affect sustainability, as we are aware of the strength that uniting assets and desires represents.”
„It is an honour to receive the recognition of this UFI Industry Partner Award for the carpet transformation project.“
Jaime de la Figuera adds: “So it is an honour to receive the recognition of this highly important UFI Industry Partner Award for the carpet transformation project, which has been made possible by promoting a triple partnership that enables this sustainability project to be sequenced in three stages: recycling the carpet, converting it into pellets and reusing the material to manufacture trade show furniture, thus completing the cycle of sustainability in the trade show setting, thanks to the collaboration of specialised companies”.
Read more about the project here: http://blog.ufi.org/2022/07/05/ifema-wins-the-2022-ufi-industry-partners-award/